eBay Wonder Woman Comics
eBay partnered with Pristine Comics, a rare comic book dealer, to auction three comic books that were fundamental in the launch of the legacy to one of Americas greatest super heroes, Wonder Woman.
Feed was tasked with creating a global on-site campaign to build buzz around the auction in the days leading up to its launch and throughout the duration of the event.
I worked closely with the copy team, account team, and our client, to concept and create the Wonder Woman comic campaign.
After launch, the campaign sparked a wave of earned media mentions from well-known outlets including CNET, Mental Floss, The Holywood Reporter, The Toronto Star, and more.
Video by Kevin Platt.
