The landscape. eBay partnered with Pristine Comics, a dealer of rare comic books, to auction three comic books that were pivotal in establishing the legacy of one of America's greatest superheroes, Wonder Woman.

The ask. The team was tasked with developing a global onsite campaign to generate buzz leading up to the launch and throughout the auction event.

The execution. I collaborated closely with the copy and account teams, as well as the client, to develop the campaign. After its launch, the campaign sparked a wave of media mentions from outlets like CNET, Mental Floss, The Hollywood Reporter, The Toronto Star, and more.