Simplewater Brand Launch
Simplewater was founded by the award-winning team at Water Tech with a bold vision: help customers easily access the purest drinking water, on their counter tops.
Water Tech is a family owned and operated B2B business, with over 30 years in the water industry. They are a friendly team of water experts and technicians who take pride in staying up to date with industry trends and trainings to ensure the safest products. Whether innovating the newest water treatment technologies or educating customers on the latest water quality challenges, they operate their business with the clearest of intentions–to make life better for those who trust them with their water.
The ask. Brand the client's direct-to-consumer subsidiary by distilling 30+ years of success into a modern, impactful look. While helping the client connect with two highly desirable segments: millennials (researchers) and Gen X (DIYers).
The challenge. Partner with the founders to develop their beloved brand and distill a wholly unique design experience that would set Simplewater apart in a saturated water purification landscape. For Simplewater to be successful, we needed to capture the true essence of the client's parent brand, and the ethos they have cultivated over decades of success. A storied legacy of ingenuity, tenacity, and innovation.
The execution. We began crafting the brand’s strategy through its ethos. Positioning Simplewater as the secret weapon for nourishment, amplifying and unleashing that little voice already inside all of us to care for our temple. We then balanced that nourishment with expertise, emphasizing Simplewater’s ability to deliver peace of mind with convenience.
