Jos. A. Bank
What's a Jos. A Bank? Jos. A Bank is a North American legacy clothing brand specializing in men's formal, business, and casual wear. The brand's heritage originates in Baltimore, Maryland, where it opened its first store in 1905.
Why Jos. A Bank? Jos. A Bank was different from other brands I've worked with before. What attracted me to it was the opportunity to work holistically on a brand with a rich legacy and helping revitalize it during a transformative period.
Jose & Jos. A. Bank. When I joined the team, the brand had been acquired by Men's Wearhouse a few years prior. Since then, it had been working on repositioning itself in the market.
As the Senior Designer & Art Director, I worked closely with creative leadership to partner with a large cross-functional team that included: Brand, Marketing, UX, WebOps, Production, and Photography.
Seasonal Guidance
The team was tasked with providing seasonal holiday creative guidance that felt familiar, vintage, and with an Americana feel, while aligning with the overarching brand campaign.
Editorial & Marketshare Refreshes
Select examples of homepage refreshes for seasonal campaign launches, collection features, and promotional marketshare. All leveraged on touchpoints to develop cohesive 360 launches.
Event Key Art Look & Feel
Select promotional key art examples that were leveraged on event touchpoints: site, email, social, and print.
Editorial Cadence Emails
Transactional & Triggered Email Campaigns
Iconography
Marketshare Direct Mailers
Online Display Advertising
