Jos. A. Bank
What's a Jos. A Bank? JAB is a national men's clothier brand specializing in men's formal, business, and casual wear with a heritage dating back to 1905 in Baltimore, Maryland.
Why Jos. A Bank? Unlike the other brands I've worked on before, what attracted me to JAB was the opportunity to work on a single brand holistically and impact a brand with a long, established legacy during a transitional period.
José & Jos. A. Bank. When I joined the JAB team brand, it was going through a transitionary period. The brand was acquired by Men's Wearhouse a few years prior, since then it was working to reposition itself in the market.
I served as the Senior Designer and worked closely with the Creative Director to partner with a large cross-functional team spanning Brand, Marketing, UX, WebOps, Production, and Photography.
I've worked on the day-to-day and high-level initiatives and assisted in refining and defining the brand's 360 visual-language.
Seasonal Guidance
The team was tasked with creating a look and feel for the holiday season that was familiar, vintage, with an Americana feel that laddered up to the overarching brand campaign.
Editorial & Marketshare Site Refreshes
Select examples of homepage refreshes for season campaign launches, collection specific, and promotional marketshare. All were supported on media touchpoints to create cohesive 360 launches.
Event Key Art Look & Feel
Here are a few promotional key art examples that were leveraged on event touchpoints: site, email, social, and print.
Editorial Cadence Emails
Transactional & Triggered Emails
Iconography
Marketshare Direct Mailers
Online Display Advertising
