In collaboration with internal stakeholders, goals were outlined for seasonal imagery. Once the goals were defined, I worked on the concept development and execution with a team of photographers, stylists, and post-production specialists.
Still-life images are the workhorses of the JAB photo library. These images are shot for both editorial and promotional use and must accommodate all digital and print usage.
The primary use of these images is the site's product grid and product description pages. Secondary usage is the homepage, email, social, and MMS marketing assets.