In collaboration with the buyer and leadership teams, goals were established for seasonal imagery. Once established, I worked on the concept development and execution with a team of photographers, stylists, and post-production specialists.
Still-life images are the workhorses of the Jos. A. Bank (JAB) photo library. These images are shot for both editorial and promotional use, and they accommodate digital and print.
The primary uses of these images are for the store’s product catalog grid and product description pages. Secondary uses include the homepage, email, social media, and MMS marketing campaigns.