eBay Creative Direction Guides
Below are select guideline examples my team was responsible for throughout the year in support of the client's promotional calendar.
These guidelines were created while adhering to the holistic brand guidelines, but were crafted with additional care, as they also served to define guideline usage during a time when the brand was undergoing a complete refresh.
First Annual Pic Week
The ask. Develop a new promotional event to help increase sales during periods of low market share.
The execution. Our team launched Pic Week, a week when photography equipment, a best-selling category, from featured sellers, was available at discounted prices. We developed a creative direction guide for the client to provide to its regional agency partners in Mexico, Central America, and South America.
New Year New You
The ask. Develop the creative direction for the annual New Year's sales event, a week featuring discounted products across a wide variety of categories.
The execution. Our team created the creative guide for the client to provide to its regional agency partners in Mexico, Central America, and South America.
