Corsair
Below is select work Toral Advertising + Design (TAD) created in collaboration with the client's channel marketing manager and BU leadership.
The landscape. After acquiring several companies and undergoing a recent rebrand, the client was motivated to transform its parent company's digital presence. As part of this initiative, TAD was engaged to work on product launches, event marketing, and transactional drip campaigns.
The results. By optimizing analytic attribution, user flow, conversion rates, and adopting the new brand strategy and creative direction, revenue increased. Ranging from 50% to 180% compared to previous campaigns.
The cherry on top. Not only were the campaigns successful with customers, other BU teams set their sights on our new strategy and creative direction. Soon after, some began kicking off projects with our work as guidance.
K65 Keyboard Awareness Campaign
The client was launching an awareness campaign for their best-selling keyboard on digital channels. They engaged TAD to create the campaign with the goal of elevating the keyboard while showcasing new creative direction and brand startegy that aligned with their recent brand refresh.
The campaign pitch below was well received by leadership, but unfortunately, along the way it was put on pause. Ultimately, it was reassigned to a different BU team. The key artwork and strategy were created by TAD.
Limited Release Product Launches
Below are select products launches in partnership with third-party brands.
Elgato Day Event - Keynote Product Launch
TAD created an email campaign for the Elgato Day Event, a keynote event of product launches. Leading up to the event, customers received teaser emails. Beginning with an announcement and followed with reminders leading up to the live event. After the event, a recap was sent with video-on-demand playback and the newly released products.
Corsair LIVE Event - Keynote Product Launch
TAD created an email campaign for the Corsair LIVE Event, a keynote event of product launches, influencer PC builds, and giveaways. Leading up to the event, customers received teaser emails. It began with an event announcement, followed by a 24 hours reminder before the event, and one as the event commenced. After the event, a recap was sent with video-on-demand playback, giveaways, and the newly released products.
