Corsair
Below are select work Toral Advertising + Design (TAD) created for the client in close collaboration with its channel marketing manager and BU leadership.
The landscape. After acquiring several companies and a recent rebrand, the client was motivated to transform its parent company's digital presence. We were engaged in creating work for product launches, event marketing, and transactional drip campaigns.
The results. After refining analytic attributes, user flow, and conversion, and in alignment with the refreshed email strategy and creative direction. Revenue increased, ranging from 50% to 180% compared to previous comparable sends.
The cherry on top. Not only were the assets a success with customers, but other BU teams set their sights on the new strategy and creative direction. Some began briefing their projects with the work as a directional approach.
K65 Keyboard Awareness Campaign
The client was to launch an awareness campaign for their best-selling keyboard and engaged TAD for a quick (and dirty, mostly FPO) campaign for their digital channels with creative direction matching the new startegy and brand refresh. The campaign presentation was well received by leadership but along the way it, unfortunately, was paused (ultimately it was reassigned to a different internal team). The key artwork and strategy were created by TAD.
Limited Release Product Launches
Below are select works of limited-release products released in partnership with third-party brands.
Elgato Day Event - Keynote Product Launch
TAD created an email campaign for the Elgato Day Event, an keynote event of product launches. Leading up to the event target customers received teaser emails. It began with an announcement and followed with a reminder two hours before the live event. Last, was a post-event recap about the video-on-demand playback and the released line of products.
Corsair LIVE Event - Keynote Product Launch
TAD created an email campaign for the Corsair LIVE Event, a keynote event of product launches, influencer PC builds, and giveaways. Leading up to the event, target customers received teaser emails. It began with an announcement, followed by a reminder 24 hours before the event, and one at the event launch. Last, was a post-event recap about the video-on-demand playback, giveaways, and the released line of products.
